Head Office Staff

Welcome to Barracudas Headquarters – where exceptional talent meets our passion for creating amazing experiences for children! Explore exciting career opportunities with us and be a part of the team that drives the success of the UK's leading activity day camp.

Our company values of Communication, Fun, Innovation, Personal Development, Professionalism and Teamwork guide everything we do.

Hours

Hours: Between 30-39 hours a week. Flexibility on hours/days

Hybrid working policy

Location: Barracudas Activity Day Camps Head Office, Warboys 

PURPOSE OF THE JOB

Plan and execute various campaigns to promote the activity camps, increasing the number of visitors to the website and engagement with our customer base. Have an overview of core web vitals and website performance. Have a good working knowledge of CRM systems to develop marketing campaigns and strategies. Analyse and report on activity and use this information to refine existing and create new campaigns. Identify new trends and develop strategies and implement new marketing channels. Work collaboratively with the marketing team to deliver on key strategies.

MAIN RESPONSIBILITIES

• Responsible for regularly reviewing and refining website for search engine optimisation
• Regularly review keywords and provide a keyword strategy
• Develop content strategies and build relationships to increase backlinks
• Working with the team to review and implement campaigns within our CRM platform 
• Research, write and publish a regular blog/content for the website
• Develop and plan local marketing activity to drive community engagement 
• Plan, create and schedule engaging and relevant content on LinkedIn
• Assist with Google Ads/Microsoft/YouTube campaigns
• Coordinate artwork schedule with our out-of-house designer
• Track, measure and report on success of all campaigns
• Identify new trends and opportunities in digital marketing and technology

ADDITIONAL REQUIREMENTS

• Design graphics, GIFs and video for use on website & social media channels
• Manage and develop seasonal staff communications
• Assist in coordinating photography/videography at camps for promotional use

ESSENTIAL EXPERIENCE

• 5 A* - C GCSE including Maths and English, or equivalent
• Knowledge and experience in email marketing, SEO and CRM
• Good working knowledge of Google Analytics and Google My Business
• Knowledge and experience of SEO
• Solid copywriting skills
• Sound proofreading and editing skills
• Good communication (verbal and written) and time management skills
• Highly organised and the ability to prioritise their workload
• The ability to work on their own initiative

DESIRABLE EXPERIENCE

• Marketing related qualification/s
• 1-3 years experience in digital marketing communications role
• Experience in managing organic and paid social media
• Video editing/graphic design skills
• Photography skills

BENEFITS

• Free on-site parking
• One of our values is Personal Development, we are committed to training our employees and we offer a Training Development Programme for all employees
• Supportive and friendly working environment
• Pension scheme
• Wellbeing Programme

If this sounds like you, we’d love to hear from you!

Please contact us at donna@barracudas.co.uk or 01480 467 567 for more information or to register your interest.