Parents told us what they thought about October half term!
Our final camps of 2023 have now closed as we enjoyed our last season of fun at our October camps.
We’re committed to providing and exceptional service for parents and amazing experiences for children, the invaluable feedback received from parents plays a pivotal role in shaping the future of our programs. In the spirit of transparency and continuous improvement, we are delighted to share insights from our October camp parent survey. Let's delve into the key areas that parents highlighted in their feedback.
Unveiling Insights: October camp parent survey results
Reasons for booking October camp
The foundation of any successful camp experience lies in understanding why parents choose our programs for their children. The survey results revealed that the top reason for booking our camp was due to our bookers being working parents. Our camps mean that children are safe and entertained when schools are out and parents are working.
Online booking experience
The digital realm has become integral to modern life, and our online booking experience was scrutinized by discerning parents. The majority expressed satisfaction with the online booking experience this October, with 98% of respondents confirming this was excellent or good.
In a world increasingly valuing convenience and safety, our commitment to a seamless and contactless check-in process received positive feedback. Parents appreciated the efficiency and ease of the check-in system, with 97% of parents happy to have a stress-free start to their child's camp adventure.
The heart of any camp experience lies in its activities. Parents overwhelmingly praised the diversity and quality of activities offered at our camp. 90% of bookers were really pleased with the activities on offer this October. We were thrilled that we delivered on our promise to offer an array of options catered to a wide range of interests, ensuring every child found something to ignite their passion.
Among the multitude of activities, a few emerged as clear favourites among the young campers. The survey revealed a shared enthusiasm for swimming, sports, arts and crafts, drama and our fun weekly theme. This valuable information allows us to tailor future programs to incorporate more of these beloved activities.
The calibre of our staff is instrumental in creating a positive and nurturing environment. The survey results are a testament to the dedication of our staff in making each child's experience memorable and enriching, with 95% of parents confirming they were impressed with our staff this October.
Effective communication is the bedrock of a successful camp experience. We understand the importance of providing key information and updates ahead of children joining us. 96% of parents confirmed high levels of satisfaction, appreciating the clarity and timeliness of our pre-camp communications. Clear communication instils confidence in parents and ensures a smooth transition for both campers and their families.
Likelihood to book again
Perhaps one of the most crucial indicators of satisfaction is the likelihood of parents to book again. The survey revealed a 96% of parents expressed a strong inclination to enrol their children in future camps, showcasing a vote of confidence in our programs.
Net Promoter Score (NPS)
The Net Promoter Score, a widely recognized metric for customer loyalty, reflected positively in the survey results. A substantial majority of parents indicated a high likelihood of recommending our camp to friends and family, reinforcing our commitment to delivering exceptional experiences. We were delighted to have a score of 65 (it’s considered that above 0 is good, above 20 is great and above 50 is amazing).
October camp summary
The October camp parent survey has provided us with a wealth of insights that will guide our ongoing efforts to elevate our activity camp experience. As we love and are thankful for the positive feedback, we also commit to addressing areas of improvement to make sure children and bookers enjoy the very best experience at Barracudas. Thank you to all the parents who took the time to share their thoughts and contribute to the growth of our camp community.
It’s great to have ended our 2023 camps on a high. With camps now available to book for 2024, there's tonnes to look forward to next year. What's more, you'll benefit from our lowest rates as well as many more advantages if you book now!